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How To Grow on Instagram WITHOUT Reels - 730
Oct 10, 2023
This episode of the podcast discusses the decline in Instagram Reels views by 75% and explores alternative growth strategies. It highlights the increase in reach for Carousel posts and provides insights into the supply and demand dynamics. Listeners will learn how to improve the quality of their reels, repurpose content, and grow on Instagram without relying on Reels. The episode also mentions the Insta Club Hub as a resource for enhancing content quality and offers monthly live training for growing on Instagram.
18:39
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Quick takeaways
- The number of views on Instagram Reels has decreased by 75% due to an imbalance between the increased supply of content and unchanged demand.
- To maintain viewership, creators need to constantly improve the quality of Reels by incorporating hooks, storytelling, and call-to-action.
Deep dives
Reels views have decreased due to supply and demand
According to a study from Metricle, there has been a significant decrease in the number of views received by Instagram reels. In 2022, the average number of views per reel was over 20,000, but in 2023, it dropped to less than 4,500, representing a 75% decrease. The main reason behind this decline is the imbalance between supply and demand. People are posting 30-90% more reels each month in 2023, creating a higher supply of content. However, the demand for reels has not significantly changed, resulting in a decrease in views for individual reels.
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Discover
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