E4: Rayan Karaky on spearheading digital media in MENA

A recording from the first LIVE session with Rayan Karaky who currently leads Partnerships, Product and Platform teams at Google – MENA. We chat about Rayan's standup comedy and how it helps leaders show vulnerability which makes them more approachable. We also discuss his intrapreneurial journey with Starcom (part of Publicis Group) and his push towards implementing the latest digital advertising tools in MENA followed by his move to Google and his role in helping partners achieve digital maturity in order to better leverage digital advertising. We then move to a post COVID world and we discuss some of the opportunities for the MENA region particularly with 200 million people who are still not connected to the internet.