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Stephen Cronk, Founder and CEO of Maison Mirabeau, shares his journey transitioning into the wine industry in Provence through regenerative farming. Topics include overcoming challenges, the evolution of regenerative farming, tasting upcycled grape gin, and discussing alcohol consumption trends and business scalability.
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Quick takeaways
- Focusing on brand building before vineyard acquisition helps establish market presence in wine business.
- Adopting regenerative farming practices not only improves soil health but also enhances wine quality and reduces input costs.
Deep dives
Transitioning to Winemaking in Provence
Stephen Crock, a former telecommunications professional, shifted careers to launch Maison Marabot, a winery in Provence, specializing in rosé wine. By collaborating with growers and placing emphasis on brand building before acquiring a vineyard, he strategically approached the wine business. The decision to focus on creating a brand first allowed for market establishment and paved the way for vineyard acquisition later.
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Listen to the best highlights from the podcasts you love and dive into the full episode