While many wants to be strategic... the first step is understanding how to take a strategy to plan to execution.
That's exactly what we discussed with Shantanu, Senior Director of GTM Operations at Gong.
- (00:00) - Introduction
- (01:35) - The path to RevOps
- (06:55) - The Role of RevOps
- (10:05) - Common misconceptions of RevOps
- (13:06) - What does strategy really mean for RevOps?
- (16:46) - Strategy in practise
- (22:54) - First principles
- (28:22) - Proactive vs Reactive
- (31:21) - Compartmentalization
- (36:18) - Practical advise to get strategic
The Revenue Formula