The Future In-Store Ali Mirian on The Retail Tightrope: Digital Dreams vs In-Store Reality
Ali Mirian, advisor to retail media and tech startups, joins host James Kotecki to discuss why retailers face an existential moment as they transform their traditional brick-and-mortar operations into digitally-sophisticated, omnichannel businesses.
Topics include:
Retailers’ “slow-burn innovators dilemma” - the tension between what’s happening today and what’s coming tomorrow
Why retail's digital transformation echoes the decline of local news – and what that could mean for your favorite stores
The surprising truth about retail media's real size: why focusing only on digital touchpoints misses the bigger picture
Inside the shopper's mind: why reaching the right person isn't enough if you catch them in the wrong "mode"
Words collide: when your supplier is also your customer, terms like “inventory” get tricky