The Agency Hour
DJ to CEO: How to Build a Creative Powerhouse with Jamie Kritharas
Nov 28, 2024
Jamie Kritharas, founder of Defiant Digital and former international DJ, shares his incredible transformation from music to marketing. He discusses building a thriving digital agency that has boosted revenues for over 300 businesses. Jamie dives into challenges faced while scaling a remote team of 30, emphasizing the importance of team culture and strategic client selection. He provides practical insights on stepping back from day-to-day tasks, fostering creativity in a remote environment, and the value of going against the grain for innovative growth.
46:59
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Quick takeaways
- Jamie Kritharas emphasizes the importance of a growth-focused mindset and strategic hiring to create a thriving agency culture.
- Defiant Digital effectively blends creativity with performance marketing, helping over 300 businesses achieve substantial revenue growth through targeted client acquisition.
Deep dives
The Journey of Defiant Digital
Defiant Digital was founded by Jamie Cratharis in 2019, stemming from his previous experience as a DJ and entrepreneur. He recognized a significant gap in the market where creativity met performance-based marketing, an area that was lacking among existing agencies. This realization led him to blend these two aspects effectively, and he quickly gained traction, helping over 300 businesses generate substantial revenue. By strategically using his connections from the music industry and building a strong portfolio, Jamie was able to showcase his expertise and attract noteworthy clients.
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