In this episode of The Local Marketing Lab, Justin Ulrich chats with Steve Lieber, the VP of Business Development at BurgerFi and Anthony’s Coal Fired Pizza, renowned for his expertise in local marketing and the restaurant industry. The conversation delves into mastering the art of local engagement — the significance of embracing social media, technology, and community engagement for successful restaurant brands.

Steve emphasizes the power of social media in reaching niche markets and building connections with customers, highlighting the success of Dave’s Hot Chicken and the impact of influencers like Logan Paul and Mr. Beast. The conversation also stresses the importance of experimenting with new platforms like TikTok and the value of authentic, engaging content coupled with affordable advertising.

Here are some topics discussed in the episode around local engagement:

• Maximize local reach: Learn how to harness the power of social media for your restaurant’s marketing strategy.
• Drive brand growth: Discover the secrets to leveraging influencers for a boost in your restaurant’s success.
• Embrace innovation: Explore the benefits of adopting new platforms and experimenting with fresh marketing strategies.
• Create engaging content: Uncover the power of authenticity and humor in captivating your restaurant’s audience.
• Amplify engagement: Find out how to boost customer interaction through affordable advertising tactics.

Resources

• Connect with Steve Lieber on LinkedIn.
• Check out BurgerFi and find a location near you.
• Order from Anthony’s Coal Fired Pizza.
• Follow Gary Vaynerchuk on LinkedIn for great social media tips.
• Learn more about the Navy Seals Annual Muster.

Other shout-outs

• Hot Ones Hot Sauces – great marketing with their hot sauce.
• Dave’s Hot Chicken – started out with only social media and they’ve grown to 250+ restaurants in five years with great local engagement.
• Raising Caines – amazing brand with incredible culture.