So you want to be a copywriter with Bernadette Schwerdt COPYWRITER 075: How to niche your copywriting business with Bernadette Schwerdt
Jul 28, 2024
49:40
If you’ve ever wondered what niching is, or how to niche your copywriting business, this is the episode for you. Whether you're considering specialising in a specific industry or want to understand the benefits and drawbacks of niching, this episode provides valuable insights and practical advice to help you make an informed decision.
In this episode I talk about:
- Copy vs Content
- Understanding the critical differences between copywriting (selling and persuasion) and content writing (informing and entertaining)
- What is niching and the kinds of niches available
- Social Media: Posts, videos, ad copy
- Email: Newsletters, sequences, sales campaigns
- Content Marketing: Blogs, case studies, white papers
- SEO: Web pages, blogs, title tags
- Ecommerce: Product descriptions, category pages, sales emails
- Brand Storytelling: Brand narratives, tone of voice, case studies
- Sales Copywriting: Sales pages, landing pages, direct mail copy
- Video: YouTube scripts, webinars, course content
- AI Writing: Emails, product descriptions, technical documents
- Examples of copywriters who have niched
- Learn about those who have successfully niched in various industries, how they did it and why
- Why less glamorous but lucrative industries can be a good source of niche work
- The pros of niches:
- Easier business development
- Reduced time learning new topics
- Enhanced expertise and reputation
- Potential for higher fees
- The cons of niches:
- Limited variety
- Risk of boredom
- Dependence on one customer or industry
- Time required to establish recognition
- How to get started in your niche
- Using the 'hedgehog' concept to identify your niche
- Leveraging platforms like Eventbrite to discover niche opportunities
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