COPYWRITER 075: How to niche your copywriting business with Bernadette Schwerdt

If you’ve ever wondered what niching is, or how to niche your copywriting business, this is the episode for you. Whether you're considering specialising in a specific industry or want to understand the benefits and drawbacks of niching, this episode provides valuable insights and practical advice to help you make an informed decision.

In this episode I talk about:

• Copy vs Content  
• Understanding the critical differences between copywriting (selling and persuasion) and content writing (informing and entertaining)
• What is niching and the kinds of niches available
• Social Media: Posts, videos, ad copy
• Email: Newsletters, sequences, sales campaigns
• Content Marketing: Blogs, case studies, white papers
• SEO: Web pages, blogs, title tags
• Ecommerce: Product descriptions, category pages, sales emails
• Brand Storytelling: Brand narratives, tone of voice, case studies
• Sales Copywriting: Sales pages, landing pages, direct mail copy
• Video: YouTube scripts, webinars, course content
• AI Writing: Emails, product descriptions, technical documents
• Examples of copywriters who have niched
• Learn about those who have successfully niched in various industries, how they did it and why
• Why less glamorous but lucrative industries can be a good source of niche work
• The pros of niches:
• Easier business development
• Reduced time learning new topics
• Enhanced expertise and reputation
• Potential for higher fees
• The cons of niches:
• Limited variety
• Risk of boredom
• Dependence on one customer or industry
• Time required to establish recognition
• How to get started in your niche
• Using the 'hedgehog' concept to identify your niche
• Leveraging platforms like Eventbrite to discover niche opportunities

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

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