So you want to be a copywriter with Bernadette Schwerdt COPYWRITER 075: How to niche your copywriting business with Bernadette Schwerdt
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Jul 28, 2024 Discover the ins and outs of niching your copywriting business! Explore the differences between copywriting and content writing. Learn about lucrative yet less glamorous industries that can boost your niche work. Uncover the pros and cons of specializing, such as enhanced reputation versus risk of boredom. Hear success stories from copywriters who have thrived in various niches. Finally, get inspired to take action and start your copywriting journey, leveraging your passions and existing skills!
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Copy vs Content Explained
- Copywriting is about persuasion and selling, whereas content writing focuses on informing and entertaining.
- Both require clear objectives and understanding the audience for effective influence.
Explore Copywriting Niches
- Niches in copywriting include brand, direct response, SEO, social media, email, technical, PR, UX/UI, and product description copy.
- Exploring these helps you decide which niche fits your skills and interests best.
Teacher Niche in Education
- Teachers can niche in education copywriting by understanding the entire school ecosystem beyond just the schools.
- They can leverage knowledge of suppliers and school operations to gain lucrative copywriting clients.
