Struggling with low conversion rates despite decent website traffic? Most founders think they need more traffic when they actually need better messaging. Kevin breaks down the difference between commodity messaging that gets ignored and advisory messaging that builds trust. Kevin Barber reveals why most B2B companies are addicted to word-of-mouth referrals and can't crack the code on cold audience marketing.

You'll discover:

Why most of your target market isn't ready to buy (and how to reach them anyway)
The fatal flaw in most cold outreach: pitching solutions to people who don't know they have problems
Chet Holmes' demand generation pyramid and how to message each level
Kevin's elevator pitch formula that actually starts conversations

The bottom line: Stop selling your solution to cold audiences. Start educating them about their problems and the changes they need to make. Traffic follows traction, not the other way around.

115. Imaginary Byzantiums in modern Russia, with Eugene Smelyansky