When growth is stagnant, companies often adjust prices for more revenue. Without a strong understanding of pricing power relative to market alternatives, this can result in the opposite effect: customer churn. In this session, we’ll walk through drivers of pricing power, how to assess them, and strategies to employ before your next price increase.
Attendees will learn:
- How to assess your pricing power relative to market alternatives
- The 3 most important levers for building and protecting your pricing power
- Top go-to-market tactics under each lever to improve price realization
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