Kirby Porter has been a prominent figure in the sports industry. As the founder of New Game Labs, she supports athletes by building their brands in the creators economy.  One of the goals of her company for the next 8 years is ‘to inspire 1 million athletes to unleash their inner creator and leverage technology to scale their brands’ but her ambition doesn’t stop there. Kirby started her career in the marketing and communications department at PepsiCo (trading PEP) before venturing into her own businesses and is currently taking advantage of the power of web 3.0 in the sports industry.

In this episode, we discuss:

1. Finding your passion and putting it into practice
2. How athletes can take a piece of the The $100B creators industry and the web 3.0
3. The massive investments athletes are receiving from brands
4. Transitioning from athlete to entrepreneur
5. Building and strengthening online brands and online audiences