Clicks 2 Bricks Ep 98: Vivian Acosta is the Director of Social Media for Cricket Wireless
In today’s crowded and competitive marketing landscape, many brands strive to break through the noise by creating memorable social media moments that bring their brand personality to life. In this episode of Clicks 2 Bricks, we take a look at Cricket Wireless' recent viral campaign with WWE, featuring the Cricket Chair Phone. What is a Chair Phone, you might ask? You’ll have to keep listening to find out! To unveil the secrets behind this successful brand activation, we are joined by Vivian Acosta, Cricket's Director of Social Media. Tuning in, you’ll gain valuable insight into Cricket’s social media strategy, their unique collaborations with content creators through the Cricket Creator Network, and how the brand is leveraging AI to make marketing more streamlined and effective. Vivian also shares some stereotype-smashing advice for reaching Hispanic audiences, highlighting the importance of community investment. Don’t miss this enlightening conversation that takes a deep dive into the power of collaboration, authentic engagement, and so much more!
[Update: Cricket’s plans start at $15 per month, not $25 as mentioned in the episode]
Key Points From This Episode:
- Some sporty fun facts about Vivian Acosta (that also make her a better leader)!
- The origin story of Cricket Wireless and how the brand has evolved since 1999.
- What Vivian’s role as Head of Social Media at Cricket encompasses.
- Insight into Cricket’s relationship with WWE and the unique Chair Phone campaign.
- Successes and challenges that accompany working with celebrities.
- How Cricket leverages the creator economy with the Cricket Creator Network.
- Unique benefits a wireless provider like Cricket has when working with content creators.
- Impressions, views, and other metrics that measure the success of the creator network.
- Ways that Cricket is using AI to make marketing more efficient and impactful.
- Vivian’s 10-year journey with AT&T and how it has made her a better marketing leader.
- Curiosity, authenticity, and representation: top tips for reaching Hispanic audiences.
- Why it’s important to acknowledge your blindspots and invite challenges.
Links Mentioned in Today’s Episode:
Cricket Wireless WWE Partnership
'Cricket Wireless x WWE present: CHAIR PHONE’