Non-alcoholic drinks used to be sweet, simple, and insipid. But times have changed and so have the beverages.
In this episode of “The Mindful Drinking Podcast,” host Derek Brown talks with Marcos Salazar, Co-Founder and CEO of the Adult Non-Alcoholic Beverage Association (ANBA), about the transformation of NA drinks from bland afterthoughts to complex, high-quality options.
Marcos shares how brands are reimagining alcohol-free beverages with bold flavors, premium ingredients, and inclusive options that cater to today’s mindful drinkers. They also dive into the challenges of standing out in a booming market and how ANBA is working to elevate the industry.
Whether you’re an NA enthusiast, a curious consumer, or someone looking to build a meaningful personal brand, this episode is packed with insights you won’t want to miss. Tune in for an inspiring conversation that might just change the way you think about what’s in your glass.
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