Vinny Vidi Vici Inside the Creation of the Apple App Store with Phillip Shoemaker - the Genius Behind It All | 007
Join us on this thrilling journey with our esteemed guest, Phillip Shoemaker, the genius behind the creation of the App Store review process at Apple. Born and raised in Silicon Valley, Phillip's intricate tales of his path to Apple, including a surprise call from Steve Jobs himself, are sure to leave you yearning for more. From lively debates in front of Apple's top brass to office parties and amusing cultural interactions, Phillip shares exclusive insights into the workings of one of the world's most influential companies.
The process of app reviews comes with its own set of trials and tribulations. Journey with us as Phillip navigates us through these complexities, from the creation of a system to protect users from malicious apps to the accountability of both successes and failures of his team. You'll get a unique glimpse into the evolution of the App Store review process, early app submissions, and the establishment of protective guidelines. But the excitement doesn't stop there.
Phillip also delves into intriguing topics like Apple's VR Glasses and the potential of cryptocurrency. Wrapped up with his admiration for Einstein, advice on launching an app business, and tips to increase the chances of app approval, it's safe to say this episode has something for everyone. Whether you're an app developer, a tech enthusiast, or simply curious about the inner workings of Apple, this episode is truly a treasure trove of insights and experiences. You won't want to miss it!
0:00 Interviewing With Steve Jobs for Apple
10:14 Managing App Reviews, Dealing With Mistakes
20:09 Apple's App Review Process Growth
28:07 Challenges of App Review and Approval
33:06 Understanding Apple's App Store Guidelines
42:35 Office Parties and Apple's VR Glasses
54:21 Threats, Illusions, and Cryptocurrency
1:04:39 Career Reflections and Personal Growth
1:08:30 Monetization and Admiration for Einstein
You can find Phillip's book rec here: https://amzn.to/3SlDBij
You can find Phillip's X (Twitter) account here: @pbsIdentity
You can find Phillip's company, Identity.com here: https://www.identity.com/
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