Don’t go for the biggest audience. Go for the right audience.

Finding your niche might be the most important early step in creating a business. If you can find the people only you can serve best, you don’t just create sales. You create loyalty.

…and best of all, you do an end-run around the competition.

Today, special guest teacher Frida Leibowitz shares her strategies for identifying, connecting with, and growing the crowd that’s perfect for you and your business. From high-level research to getting to know customers as individuals, you can understand who your potential die-hards really are.

From there, it’s a matter of learning from your audience in order to grow it.

Learn how to find the core audience that forms the foundation of a sturdy business, one that can truly endure. Carve out your space in the market by serving the people who need your solutions most. Click Play!

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Today’s Sponsors

SYFOB

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Capella University

At Capella University, you’re in control of your education. With the game-changing FlexPath format, you can take classes at your own pace, set your own deadlines, and even leverage your previous experience to move faster. And the faster you move, the more you’ll save. Now THAT’s smart. Learn more at capella.edu.

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Debbie

The post MBA2103 Guest Teacher – Frida Leibowitz – How to Identify a Niche in Your Market appeared first on The $100 MBA.

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