
Build It. They'll Come.
RedBalloon founder Naomi Simson on how she aims to achieve their “big, hairy, audacious goal” – to serve an experience to a customer, somewhere in the world, every second, by 2030! Plus, overcoming tough times!
Entrepreneur Naomi Simson, aka the Red Shark from tv’s Shark Tank show, took her early vision for RedBalloon gifting website she’d created, and blew it sky high – the vision blossomed along with the hard goal of global sales. She and new biz partner David Anderson built Big Red Group into a clutch of brands all offering experiences to customers on their e-commerce marketplaces - be they extreme sport, or lifestyle and luxury experiences. Naomi and her team proudly boast they have now built RedBalloon and Big Red Group into the 3rd-largest experience provider in the world! And that means they have helped grow the small businesses of their 2,000 experience suppliers. But along with the positive side of this journey, there are always the bad days as well. In Part 2 of our chat, Naomi is candid about both, and in particular she reveals how she dealt with tough times as she was growing her business; and why Australia needs great start-ups.
How to connect with Naomi Simson :
Three LinkedIn Learning Courses
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