In this episode we're joined by Kieran Flanagan, VP of Marketing & Growth at HubSpot. Two of the biggest challenges facing SaaS marketers who operate a freemium model is the acquisition of new users and then converting them into paying customers; but that's exactly what Kieran is responsible for. In addition to this Kieran leads HubSpot's global web strategy team and in this episode Kieran opens up about what it really takes to build a successful freemium SaaS growth funnel, including: - How HubSpot approaches new user acquisition for their sales tools - How to balance between no-touch automation and high-touch human interaction when converting free users into paying customers - Best practices when it comes to actual freemium user acquisition and customer conversion tactics - How HubSpot runs its global web strategy team to facilitate its growth funnel, including how they relaunched the HubSpot website within 6 weeks ahead of the Inbound conference HubSpot Free Sales Software >> www.hubspot.com/products/sales Kieran's Personal Website >> www.kieranflanagan.io Follow Kieran on Twitter >> twitter.com/searchbrat The Growth Hub >> www.advanceb2b.com/thegrowthhub Advance B2B >> www.advanceb2b.com The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Edward on Twitter >> twitter.com/NordicEdward