AI for Founders with Ryan Estes Scaling Content Creation for E-Commerce: Liz Giorgi on Building soona and Embracing AI
šļø AI for Founders ā Featuring Liz Giorgi of soona.co
Episode Title: Scaling Content Creation for E-Commerce: Liz Giorgi on Building soona and Embracing AI
Host: Ryan Estes
Guest: Liz Giorgi, Co-Founder & CEO of soona.co
š Episode Summary
In this episode, Ryan speaks with Liz Giorgi, founder of soona.co, a visual content creation platform for e-commerce brands. Liz shares how she bootstrapped the MVP, raised $56M over four rounds, and built a platform serving over 25,000 brands.
They explore how AI tools are helping marketers save time, how sacred creative rituals like writing fuel her leadership, and what it takes to build a scalable product that feels personal and approachable.
š§ Key Takeaways
- soona helps e-commerce brands create scalable photo and video contentāfast, high-quality, and affordable.
- Liz raised $56M and bootstrapped the first year using funds from a prior business sale.
- GPT Workspace is her go-to AI companion for writing and email workflows.
- Bulk Crop, a soona AI feature, allows users to crop thousands of images with content-aware automation.
- Pricing: $13/month + pay-per-content. You only pay for what you want to keep.
- Modern marketers are overwhelmed. soona aims to simplify workflows and align incentives.
- Liz writes weekly memos and protects sacred creative timeāno AI involved.
- Being vulnerable and telling your founder story in public builds trust, community, and momentum.
š§© Frameworks Discussed
- Iterative vs Generative Creativity: Humans are generative; AI is best at iteration.
- Sacred Work Time: Identify what parts of your work are worth protecting from automation.
- Content for Scale: Leverage tools like soona to offload production without losing quality or control.
š Resources & Tools
- soona.co ā Visual content creation platform for e-commerce brands
- GPT Workspace ā Google Workspace AI companion
- Kitcaster ā Podcast guest booking for founders
- Liz Giorgi on LinkedIn
- @ceolady on TikTok ā Lizās daily thoughts on e-commerce, small business, and leadership
š SEO Keywords
ecommerce content creation, AI marketing tools, Liz Giorgi soona, AI photo editing, scalable content for ecommerce, gpt workspace for Gmail, ecommerce AI tools, founder podcast 2024, startup growth stories, affordable brand content
__
The pod on ā TikTokā
The pod on ā YouTubeā
The pod on ā Spotifyā
The pod on Apple
Subscribe to the newsletter ā hereā , for AI news, tools, and exclusive promos for founders.