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The Hustle Daily Show
Will Netflix dominate the live sports market?
Oct 18, 2023
Netflix's first venture into live sports with a golf tournament sparks discussion about its potential domination in the market. The impact of Netflix on the live sports industry and the debate surrounding cable bundles versus standalone streaming services for sports fans.
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Quick takeaways
- Netflix is entering the live sports market with a golf tournament, following the trend of streaming platforms seeking sports rights.
- Streaming platforms like Netflix are creating sports-related reality series to attract non-sports fans and introduce them to the world of sports.
Deep dives
Netflix Announces Venture into Live Sports
Netflix has revealed plans to enter the live sports arena, starting with the launch of the Netflix Cup. This golf tournament will feature race car drivers from the Formula One series Drive to Survive competing against golfers from the golf documentary series Full Swing. This move into live sports follows a trend of streaming platforms seeking to secure sports rights to attract a broader audience. While Netflix is relatively late to the game compared to rivals like Amazon and Apple, it has a history of successful sports programming, with shows like Drive to Survive helping popularize Formula One racing.
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