The Grill Room Can Bari Save CBS?
Oct 10, 2025
Julia and Dylan explore the polarized reactions to Bari Weiss's appointment at CBS News, debating its implications for the network. They dive into the Ellisons' strategic motives behind the hire and how Weiss's approach may challenge CBS's traditional identity. Mixed internal sentiments from CBS staff are unpacked, along with thoughts on whether Weiss can transition from her Substack roots to manage a major news outlet. The duo also discusses the potential impact on advertisers and the future of news as a unifying brand amid growing polarization.
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Polarized Reaction Exposes Media Fault Lines
- The Bari Weiss hire provoked extreme reactions that revealed deep fractures in media and politics.
- Dylan says reactions ranged from seeing her as a savior to fearing she will destroy CBS News.
A Small Bet In A Big Strategy
- The Ellisons treat Weiss's role as a long-term, low-cost experiment inside a much larger media strategy.
- Dylan argues her $150M deal is small to them and likely to survive early controversy.
Internal CBS Reaction Is Mixed But Hopeful
- Many at CBS are cautiously optimistic because Weiss represents change from complacency.
- Dylan says top performers at CBS largely welcome the chance for a new editorial vision.
