
Bankless AMA with Evgeny Yurtaev, Co-Founder of Zerion
Jan 14, 2021
Evgeny Yurtaev, Co-founder of Zerion, shares insights on simplifying DeFi navigation. He discusses how his journey through the crypto landscape shaped Zerion's mission to streamline asset management. The conversation dives into the platform's unique features, like the innovative DeFi SDK and its approach to decentralized governance. Yurtaev also highlights Zerion's strategies for overcoming challenges, such as integrating various protocols and reducing gas fees, making it easier for both traders and consumers to engage with the DeFi universe.
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Building in the Bear
- Evgeny Yurtaev, Zerion co-founder, built the platform during the crypto bear market.
- He preferred this calmer period, focusing on building rather than price fluctuations.
Zerion's Vision
- Zerion's core idea is to address DeFi fragmentation by helping users manage their portfolios and discover new assets.
- They anticipated the growing complexity of DeFi, similar to the internet's evolution.
Zerion as DeFi Robinhood
- Zerion is like a DeFi Robinhood, offering an accessible investing interface.
- Its key advantage is leveraging Web3 principles, allowing users to connect their existing addresses and access DeFi.

