The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

872: Validate Before You Create: Stop Wasting Time on Offers That Don’t Sell

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Apr 23, 2025

Discover the art of idea validation before diving into new projects. Learn how to tap into audience feedback to shape products that truly resonate. The discussion emphasizes the importance of understanding your target market's needs through community research. Techniques for crafting the right questions and using personal anecdotes help clarify your approach. Plus, gain insights into pre-selling offers to confirm demand and save valuable time and resources. Ready to enhance your launch strategy?

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ADVICE

Validate Ideas Before Creating

Validate your ideas by split testing before investing too much time or money.
Ask if people actually want and will pay for your offer before creating it fully.

ADVICE

Listen Before You Lead

Listen carefully to your audience's questions and struggles to find offer ideas.
Pay attention to the language and needs they express before creating products.

ANECDOTE

Virtual Assistant Course Test

Jenna and her assistant considered a virtual assistant course but found little audience interest during testing.
They chose not to build it fully, saving time and energy for other offers.

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We’ve all been there—pouring time, energy, and maybe even money into an idea that felt like a winner, only to launch it and hear… crickets. It’s frustrating, it’s discouraging, and it can make you second-guess everything.

But what if you could know before you create whether an idea is actually worth pursuing?

In this episode, I’m breaking down how to validate your ideas before you invest in them so you stop wasting time on offers, products, or projects that won’t sell. I’ll share the simple ways I test demand, get real audience feedback, and tweak ideas before they ever go to market.

Whether you’re launching something new or refining what you already have, I want to help you save time, energy, and a whole lot of stress. Ready? Press play!

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Goal Digger Show Notes: https://www.jennakutcherblog.com/what-products-actually-sell-and-how-to-validate-your-idea

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