Starter Story

How I built a $30K/month mobile app | Starter Story

Nov 1, 2025
Discover how John McAvoy built a mobile app generating $30K monthly! He shares his journey of 5 million downloads, revealing the secrets behind his remarkable success. Learn about the power of app store optimization and the importance of meticulous research and patience in achieving zero-cost growth. This story is packed with valuable insights on idea discovery and strategic planning that could inspire your own ventures!
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ANECDOTE

Self-Taught Developer Built A $30K/Month App

  • John McAvoy taught himself to code and built an app that now makes $30,000 per month.
  • His app reached over five million downloads using a single free strategy focused on App Store optimization.
INSIGHT

Build What You Need First

  • Solving your own problem can lead to a viable product with strong product-market fit.
  • Building from personal need helps prioritize features that users actually want.
ADVICE

Use App Store Optimization, Not Paid Ads

  • Do focus on App Store optimization through research and patience rather than paid marketing.
  • This free strategy can dramatically increase downloads without ad spend when executed well.
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