AI-Driven Marketer: Master Practical AI Marketing Skills 60% of Jobs Are Exposed to AI (Don't Be In One) #OwnTheShow
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Nov 4, 2025 The conversation delves into the alarming reality that over 60% of jobs in advanced economies may be disrupted by AI. Marketers and knowledge workers face particular risks, prompting a call to embrace AI and future-proof careers. With a focus on lean business models and the rise of solopreneurs, the hosts explore how AI can empower individuals. They emphasize the irreplaceable human traits that give a competitive edge, the importance of authentic thought leadership, and the value of mentorship in navigating a rapidly changing landscape.
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AI Will Reshape Most Jobs
- AI will radically reshape jobs: replace, change, or offset many roles across advanced economies.
- The IMF estimates roughly 60% of current jobs are exposed to AI within the coming years.
Volunteering For Technical Work Propelled A Career
- Dan volunteered to learn early digital skills like HTML email and website building to ride the digital wave.
- That willingness to learn technical work accelerated his career from manager to director.
Most Marketing Work Is Automatable
- Many marketers spend huge portions of their time on low-value, copy-paste tasks and reporting.
- Those repeatable tasks are precisely what AI is most likely to automate away.