You may have noticed that we’ve been talking a lot about building a real estate brand on my channels. In an environment this competitive, it’s not enough to grab attention; you need to make consumers CARE about your marketing – and that’s what having a brand is all about.

The only problem is that many agents don’t understand what building a real estate brand entails. Lucky for you, for this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from our recent Success Summit where I talk to the founder of 1000watt and king of real estate branding, Marc Davison.

Marc is going to take you step-by-step through the fundamentals of building a real estate brand, including:

The difference between branding and marketing
Why focusing on demographics distracts from the big picture
How to find your brand purpose, values, and story
How to grab your audience’s emotions in your marketing

This clip is essential viewing or listening for any agent interested in building a real estate brand. So be sure to check it out, right here.

Episode 123: Peter Kindel’s Cheese Path