In today's episode of the Internet Marketing Podcast, we’re joined by digital advertising expert Kyle Johnson to discuss the latest trends and changes in the world of paid search and pay per click advertising. We explore the shift from keywords to conversations, the impact of AI on campaign optimisation, and the transformation brought about by Google's PMax campaign tool. If you’re here to gain valuable knowledge and stay ahead in the ever-evolving realm of paid search and digital advertising, this episode is for you.

In this episode:

04:16 Different types of activity require different ways of measuring. Brands need to shift their mindset to adapt and not fall behind competitors.

09:49 The benefits and limitations of Googles PMax tool and why you need to get specific with the data.

17:06 Why focusing on increasing search percentages and understanding user context will lead to better conversions.

22:42 New algorithms – why the use of exact match keywords is still relevant.

Resources mentioned in this episode:

https://searchengineland.com/

https://searchenginehubbub.com/

More about our guest:

Kyle is a paid media professional with over 10 years of experience in the industry. He has supported a diverse range of clients, from SMBs to larger household brands, spanning various verticals, helping them achieve their business goals. In his current role, his primary responsibilities include developing the paid media offering at 26, providing support across strategy for partners, and developing his team.

Connect with Kyle here:

https://www.linkedin.com/in/kylecaliphjohnson/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.