Restaurant Unstoppable with Eric Cacciatore

1235: Dan Weinberger, Founder of Weinberger's Deli

Nov 24, 2025

Dan Weinberger, a third-generation deli expert and founder of Weinberger's Deli in Texas, shares his inspiring journey from family deli roots in Chicago to running a successful sandwich shop. He discusses his unique 'flavor wheel' approach to menu design with over 80 sandwiches and his emphasis on community connection through creative marketing. Dan also explores his technology adoption for efficiency and outlines ambitious expansion plans while staying true to a nostalgic dining experience. His mantra? Always keep moving forward!

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ANECDOTE

From Family Deli To Unexpected Success

Dan Weinberger opened Weinberger's Deli in Grapevine, TX in 2002 after a career shift following 9/11.
He based his shop on his father's third deli model from Chicago and expected $750k but tripled that volume.

ADVICE

Sell The Sizzle, Not Just Food

Sell the sizzle: paint a vivid sensory picture of your food before the first bite.
Design for sight, scent, sound, and touch to make the final taste feel exceptional.

INSIGHT

Occupancy Can Make Or Break Margins

Low occupancy cost can be a strategic advantage in profitability.
Dan pays about 3% of revenue in rent, which materially helps his margins.

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Dan Weinberger is the Founder of Weinberger's Deli located in Grapevine, Texas. Dan's parents opened and operated 5 deli's in Chicago from 1952 until 2000. Dan worked in his parent's stores growing up and eventually went to culinary school and opened his own deli, Weinberger's Deli, in 2002 in Grapevine, TX. Weinberger's Deli is still going strong today with plans to expand the current location's footprint.

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Guest contact info:

Website: https://www.weinbergersdeli.com

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