Bob Howard | Outbound Prospecting in 2020

Bob Howard, founder and president of Contact Science, has built software that focuses on making prospecting for new business more efficient and effective – not to mention easy. It’s automation that doesn’t forget the human touch that is vital for successful sales.

If you don’t have outbound prospecting as part of your business development… Bob shares reasons why you might want to add it to your process. If you do but aren’t finding much success, he shares ways to set more qualified appointments to build your business. 

He stresses that his solution is not a typical CRM – and outbound prospecting is actually much more straightforward than you probably think. We take a deep dive into that, as well as…

• Key metrics to watch out for to spot parts of your outbound prospecting process in need of improvement

• The first step if you’re starting an outbound program from scratch, including where to get a list… if you don’t have a list

• How your outbound prospecting approach changes based on the type of business you have

• The importance of messaging and how to use it to gain “mindshare” in three different channels

• And more