Is Amazon your DTC strategy? The CPG Guys co-hosts Sri Rajagopalan and Peter V.S. Bond explore how Covid19 has stressed the importance of having a well thought out omni channel eCommerce approach to retail. For most scaled brands, DTC has traditionally been off limits and Amazon has acted as a proxy.
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Questions answered:
- DTC keeps coming back in the CPG industry as an essential need for manufacturers. Can you bust this myth or is it a reality?
- How have brands been developing a D2C strategy and in what way has Amazon’s store front played into the strategy for both small and large brands?
- What has been the impact on these Amazon-based D2C strategies for brands during the current pandemic? In your estimate, is the impact largely good or bad for brands?
- What are the top 3 things brands should do to avoid the Amazon dilemma for their “non-essential” brand?
- How should brands be hedging their bets in D2C?
- Can brands build a D2C strategy “on the cheap” and what does it look like?
- How do you prioritize the needs of a brand’s DTC website versus all other eretail opportunities?
- What are the winning elements of a DTC website? What do you see as critical technologies for the next 3-5 years?
- Why would a consumer go to a single brand DTC website instead of going to a multi-brand, multi-category retail website?
- How are consumers reacting to the Amazon Essential Items policy. Do you think brand trust will be damaged or is the issue ultimately owned by Amazon?
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