Sierra Interactive CEO Peter Maglathlin talks real estate tech in a post-settlement world

Jun 27, 2024

Sierra Interactive CEO, Peter Maglathlin, discusses entrepreneurship in real estate tech and the impact of the NAR settlement. They delve into customer segmentation, the cyclical nature of the real estate market, and the importance of generating seller leads. The conversation also covers the acquisition by Alpine Software Group, the transition to CEO role, and the evolution of real estate technology sales strategy.

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Intro

00:00 • 3min

From Investment Banking to Tech CEO: A Journey of Challenges and Growth

02:37 • 17min

Comparison between Alpine Investors and Alpine Software Group in Tech Investment

20:02 • 3min

Transitioning to CEO Role and Acquisition of Sierra Interactive

22:41 • 7min

Prioritizing Traditional SaaS Metrics in Customer Segmentation

29:57 • 5min

Analysis of NAR settlement impact on the real estate industry

34:51 • 4min

Evolution of Real Estate Technology Sales Strategy

38:44 • 14min

This week, we welcome Peter Maglathlin to the Power House podcast. Peter is the CEO of Sierra Interactive, an end-to-end real estate platform developing software and services for residential real estate agents, teams and brokers. Originally founded in 2007, it was acquired by Alpine Software Group in 2022.

Today’s conversation with Peter is for all the real estate tech, entrepreneurship and investing nerds out there. Clayton and Peter geek out together about Peter’s entrepreneurial journey and the ins and outs of running and developing a successful SaaS business in the real estate and mortgage ecosystem. They also talk about the changes on the horizon for housing now that the NAR-settlement is close around the corner.

Listen to gain better insight into how those changes are not only directly affecting real estate professionals, but also the technology and investing spaces that have built the industry’s foundation.

Here’s a glimpse of what you’ll learn:

Entrepreneurship involves a willingness to sell and the ability to meet customers where they are.
The cyclical nature of the real estate market is managed by holding assets for long durations, which typically leads to better performance.
Customer segmentation is important for prioritizing KPIs, as different segments have different needs.
The NAR settlement raises the bar for professionalism in the industry and may lead to a decrease in agent count.
Real estate software should focus on generating seller leads and creating connectivity between agents and consumers.

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The Power House podcast is a show about leadership, markets and entrepreneurship in the housing industry. Each Thursday, Clayton Collins speaks with CEOs and founders from the mortgage and real estate sector to reveal how housing executives think about business growth, operational strategy, and leadership. The Power House podcast reveals the full picture through the stories of the industry’s most impactful leaders. Clayton Collins is the CEO of HousingWire, and the Power House podcast is produced by HousingWire’s Content Studio. Initially launched in 2019 as the Housing News podcast, the show was relaunched as Power House in 2024.