

#16 - Rolling with the Punches - A Conversation with Robbie Hughes
Today’s guest is one of dentistry’s polarising figures.
As a youngster, Liverpool lad Robbie Hughes made his living knocking teeth out in the ring. These days - although still a relative newcomer - he is one of cosmetic dentistry’s most-recognised faces.
His Dental Excellence and Millionaire Smiles brands represent a paradigm shift in high-end dentistry.
Love him or hate him, Robbie isn’t going anywhere just yet. In one of our most open and engaging podcasts so far, Robbie takes us from Wavertree beginnings to ambitious plans for the future, giving us an insight into the tenacious mindset that is helping him bridge the two in style.
Enjoy!
About Dr Robbie Hughes
Former kickboxing world champion Dr Robbie Hughes graduated with honours from the University of Liverpool in 2008, taking with him an array of prestigious awards for academic and clinical performance.
He went on to pursue a special interest in cosmetic dentistry which is realised in his successful Dental Excellence and Millionaire Smiles brands.
He has undertaken training with some of dentistry’s leading lights and gained postgraduate certificates and diplomas in smile makeovers, full mouth reconstructions, orthodontics and composite bonding techniques.
“Yeah, I think the word obsession is the right word....I always have this vision in my mind, and these visions don't go away. It's the person that I am, I always have a new vision, a new goal. And I try to break down that big picture into small stepping stones and I become obsessed with that stepping stone until I meet it and then I want to go to the next one.”
Robbie Hughes
Show Contents
01.47 - Kickboxing and growing up in Wavertree
06.57 - Academia
11.23 - On dentistry and entrepreneurship
19.18 - The Dental Excellence concept
15.52 - Nitpicking and scaling practice
30.21 - Backtracking - Dental Excellence’s early days
37.16 - What’s driving Robbie Hughes?
39.34 - Robbie’s dental team
46.26 - Finding what you love
49.00 - Working with The Reds
54.34 - Dealing with stick
59.28 - Robbie’s marketing budget
01.03.38 - If the face fits
01.05.36 - Mistakes and mis-starts
01.10.15 - Work-life balance
01.15.13 - Robbie’s biggest clinical error
01.17.34 - Wise words
Connect With Robbie Hughes
Connect with Prav and Payman: