Rethinking Customer Experience Through UX

We all know the "what" of customer centricity, but not many Founders are well versed in the "how." That's why we're speaking to Marie Whittington, a designer extraordinaire and the Co-Founder of Pepperplane, a design studio that specialises in UI/UX design. In this episode, we chat about how customer experience has evolved in the digital age and why many business leaders still struggle to see things from a user/customer perspective. We discuss what UX and UI mean, and why these capabilities are important. We get some insight into Pepperplane's approach to developing world-class UIs and find out how we can all be a bit more customer-centric. And, of course, we get into Pepperplane's scaling journey to find out about their own entrepreneurial journey and how they're overcoming their own challenges. Tune in, don't forget to subscribe and enjoy!--------------------------------------------------------------------------------------------This podcast is brought to you by Metavolve. We help entrepreneurs structure their businesses for growth. We take the chaos out of scaling businesses by turning entrepreneurial intuition into aligned and committed leadership teams with clear strategic direction. We optimise the execution of strategy by helping people adapt to the inevitable change that strategy creates. Working with us to define or execute your strategy means you get access to experienced experts in business strategy and organisational psychology. You get the benefit of a blend of people-centric and commercial perspectives that can understand your context from every angle. And you get the benefit of not being dependent on us for the long term because we share our knowledge and tools with your people to improve their ability to solve future problems. To get in touch with one of our experts, head over to our website. If you would like to get in touch with our host, Cameron Coutts, then you can connect with him on LinkedIn.This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest!