Doniella Davy is the creative genius behind the beauty looks on HBO’s Euphoria. This week, she takes us inside her creative process and the techniques she uses to evoke symbolism, drama, and emotion through the character aesthetics. She’s pulling back the curtain on the show’s glam and gore, from Maddy’s sharp winged eyeliner to Cassie’s sparkling tears to Nate’s prosthetics after getting beat up. Davy also shares her favorite products used on the show and where to get them while you wait for her own Euphoria-inspired line, Half Magic, to drop in May.

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