Sustainable Supply Chain Inside the Industrial Metaverse: Practical Use Cases That Cut Costs and Emissions
How do you show a customer the inside of a wind turbine nacelle, or onboard engineers to hazardous industrial equipment, without ever leaving their desks?
In this episode of the Sustainable Supply Chain podcast, I’m joined by Matt Trubow, Commercial Director at Hidden Creative, to explore how immersive technology is changing the way engineering organisations sell, train, and transfer knowledge.
Matt and I discuss Simmerse, a browser-based spatial computing platform that’s already being used by the likes of ABB, GE, and Johnson Controls to reduce travel emissions, eliminate onboarding bottlenecks, and accelerate complex B2B sales. Instead of flying people around the world or relying on death-by-PowerPoint, Simmerse allows distributed teams and customers to step inside a 3D environment, whether it’s a ship engine, water treatment plant, or offshore turbine, and engage with it in real time.
We dive into the cognitive science behind why this works so well for engineers, the tangible ROI it’s delivering, and how tools like AI and digital twins are reshaping industrial communications.
If you work in a supply chain function where product complexity, technical sales, or sustainability impact are key, this episode will give you a fresh lens on immersive tech as a practical tool, not a gimmick.
Elevate your brand with the ‘Sustainable Supply Chain’ podcast, the voice of supply chain sustainability.
Last year, this podcast's episodes were downloaded over 113,000 times by senior supply chain executives around the world.
Become a sponsor. Lead the conversation.
Contact me for sponsorship opportunities and turn downloads into dialogues.
Act today. Influence the future.
Podcast supporters
I'd like to sincerely thank this podcast's generous supporters:
- Alicia Farag
- Kieran Ognev
And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one.
Podcast Sponsorship Opportunities:
If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!
Finally
If you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a text message using this link.
If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it.
Thanks for listening.