Negotiating: Walking In The Buyer's Shoes (EP.29)

All buyers have one thing in common: they expect a return on their investment.  So what is the best way to market your company to buyers knowing they won't invest if they don't see growth potential?  This episode hits on some important do's and don'ts as you present your business to prospective buyers.  Discussion with Brent Beshore and Emily Holdman starts @ 2:05.