From Pop-up to Permanence: The Inside Scoop on the Museum of Ice Cream

This episode is brought to you by Commerce.

Starting as a pop-up sensation, the Museum of Ice Cream quickly captured the hearts and minds of visitors. It also left an indelible mark on the retail landscape and has become a model for experiential retail. But what made it such a splash? Was it the innovative model, the creative marketing approach or something else entirely?

During this Retail Remix episode, Alicia Esposito chats with Manish Vora, Co-founder of the Museum of Ice Cream. The pair discuss how this extraordinary concept evolved from a temporary installation to a permanent fixture, captivating audiences and fostering community worldwide. Tune in to learn:

• Why The Museum of Ice Cream serves as a model for retailers looking to create immersive and experiential environments;

• How psychology and cognitive science have influenced the design and experience of the museum; and

• How the Museum of Ice Cream measures success and informs the expansion process, while also considering local tastes, customs and cultural nuances.

RELATED LINKS

• Learn more about the Museum of Ice Cream here!
• Read more about experiential trends on Retail TouchPoints.

-----
How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.