E62 - Product Management: Deep Dive into Experimentation

In this product management podcast, we deep dive into experimentation and hypothesis testing. Learn when and how to use techniques like A/B testing, multivariate testing, usability testing, and surveys to validate product ideas. Key Highlights: A/B testing allows comparing two versions of a product to see which performs better (0:42) Define goals and exit criteria before starting an A/B test (10:54) Multivariate testing allows testing multiple variables at once (13:59) Usability testing provides qualitative feedback by observing users (17:49) Surveys can help quickly validate interest in potential features (25:26) Have an experimentation mindset and focus on data (36:22) 0:00 - Introduction 0:42 - Why experimentation is important 2:15 - A/B testing examples and pitfalls 8:12 - Multivariate testing examples 13:47 - Usability testing examples 18:03 - Other types of testing 25:08 - Bad times for testing 27:23 - Experimentation for backend systems 31:19 - Generating hypothesis ideas 34:58 - Tips for successful experimentation Follow us on: Spotify: https://anchor.fm/everythingproduct Learn more about the hosts: Phani - [https://www.linkedin.com/in/phanivuyyuru] Srinath - [https://www.linkedin.com/in/skotela/] Sid: LinkedIn - [https://www.linkedin.com/in/sidsaladi/] Newsletter - [https://sidsaladi.substack.com/] Twitter - [https://mobile.twitter.com/Sidsaladi] 💎 Here are more resources for you 🚀 The Ultimate PM Launch Pad - Blast Off Your Career Now! 🚀 https://www.youtube.com/playlist?list=PL0KSCr65RCTOupMjArBvrML5VWUGzaKqt 🧰 Master the PM Toolkit - Equip Yourself for Success! 🧰 https://www.youtube.com/playlist?list=PL0KSCr65RCTM4acJOjQYFvOVMzfiEFlqE ⚡️ Stay Ahead of the Tech Curve - Charge Your Knowledge Now! ⚡️ https://www.youtube.com/playlist?list=PL0KSCr65RCTMvYe4lAYpfdbDoNdPbA33o Tags: #productmanagement #expérimentation #abtesting #multivariatetesting #usabilitytesting #hypothesis #hypothesistesting #analytics #data