How To Think With Dan Henry How You Can Become Too Drunk On Content
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When we consume content such as podcasts, books, youtube videos, audiobooks, etc, we’re doing it to learn to solve a problem and to accomplish a goal.
In this episode, I am going to cover:
- Learning Too Much Too Quickly
- What is too much content
- Respecting The Law of Marginal Gains
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— TRANSCRIPT —
Why you can become drunk on content and why consuming too much content will absolutely stunt your growth personally and as an entrepreneur. Welcome to the Dan Henry show. Where else can you see behind the scenes of a multi-million dollar online business? So you better stick around, this is the Dan Henry show. All right, so what does becoming drunk on content mean? So when we try to consume content, we listen to podcasts, we read books, we listen to audiobooks, we're doing it to learn. Why are we doing it to learn? We're doing it because we want to learn something that solves a problem or that helps us accomplish a goal. But oftentimes we don't think about that. We just think that if we learn, good things will happen. But the truth is, you can learn too much too quickly and you can become drunk on knowledge. So imagine this. Imagine you go out to a nice dinner with your boyfriend or girlfriend and you have a couple of drinks and you have a nice social evening. It's fun. You're loose and you go home, you go to bed. And it was just a nice evening versus you go out and instead of having two drinks, you have five or six or eight and you end up getting way too drunk. You get in a fight with your boyfriend or girlfriend ends up being a terrible night and you feel like crap for the next two days or if you're in your 20s, maybe the next 12 hours, you darn 20-year-olds.
But the point here is that everything is in moderation. So here, let me give you an example of too much content. So today I was doing my morning knowledge walk and I do that every morning. I just got back into it. I moved to downtown St. Pete. And so now I'm walking around the city and I was listening to the book traction. And the reason I listen to this book, this one particular chapter, this book was because I wanted to improve the way that we document our processes in our company. And so I listen to the chapter about documenting your processes in your company from the traction book. Now, keep in mind, the book traction or really any book is multi-hours. I mean, that's like a six-hour audiobook. And so I knew I couldn't listen to the whole thing in turn right around an implement. I just wanted to listen to that one part. And as I was coming back home, I was, you know, getting all kinds of ideas in my head and I thought, OK, I'm going to come home and I'm going to specifically work on one thing that relates to documenting our processes. I'm going to talk with our operations manager and I'm going to implement. But then on my way home, I notice that I check something on YouTube. I don't remember why, but I saw a video that interested me from Andy Frisella.
And I think the reason it interested me was because I was looking at the wasn't even the video. It was the video style. It was his camera work on how he sets up his show because we're going to be setting up a show for my new company, How to Think. And so I wanted to watch it to sort of like get an idea of how the set was set up. But then as I started watching it, first, I was paying attention to the set and then I started paying attention to what he was saying. And next thing you know, I found myself beginning to forget about that action that I wanted to take. It went well, I'm getting drunk on content. And so I stop watching the video and I just. I didn't listen to anything, I bought another five, 10-minute walk home, I just enjoyed the birds singing and well, I mean, I don't know if they're singing, maybe they're screaming at each other. Maybe they're literally maybe they had a drunk night on birdseed and they're like just going at each other's throats and we're thinking they're singing, but they're not really singing. They're like actually having a domestic incident. Anyway, the point is that I didn't listen to the audio, but went home and sat down and decided to take action on that one thing that I learned earlier in the day.
And so the point here is that if you consume too much content, you will not take the action from the content that you consumed. And that's why I believe it is good to define a problem or goal, consume a piece of content that relates to that goal, and then take action before you consume anything else. And this is actually one of the principles that I decided on, and one of the core values I decided to base my new company, How to Think On. And to give you an example of that, if you read the book, Atomic Habits, it talks about how the real way to get better at something or to improve is to do it just one percent each day so that, you know, when I went to develop this company in this app, I had to research my competitors and I had to research the other mindset products that were out there. And so I found that the problem was most, if not all, of the mindset offers and memberships and events and courses. They violate the law of marginal gains and basically they create this massive amount of content. Either you go to a three, four, or even five-day event and try to fix your whole mindset in your confidence and your motivation all in one shot. Then, of course, you know, you come home, you feel good, and then you're right back where you were. Or and there were several memberships that I signed up to, popular ones, where they would some of them would release a two-hour video each day.
And I was sitting there and I was thinking, if I if somebody had a strong enough mindset to set aside two hours each day to learn about mindset, they probably wouldn't have a mindset issue with that. So you know, the idea here when I developed this was to stick to that core fundamental value of not getting drunk on content. And that's why when we release How to Think, you'll get a five-minute daily mindset mentoring session from me, deliver to your How to Think app each and every day. And the idea here is that you slowly and gradually improve your mindset so that it sticks because if you do too much, it's sort of like a diet. You know, if you try to go crazy and not eat anything for two weeks, yeah, you might lose weight, but then you gain it all back and then some. If you swing one side, you swing too far from one side to the pendulum. So the pendulum, one side, whatever, then you're going to swing violently back to the other side. Because the truth is that slow and steady wins the race. It always has. The law of marginal gains, that was written about in the book Atomic Habits, which, if you haven't read, definitely should pick it up.
But the point is, is that I live and actually, ironically, Andy Frisella talks about this. He talks about living your core values, living in your personal life, living in your company, living in your products. And that's why I personally, One of my core values is don't become drunk on content, pick a goal, pick a problem, consume the content that you need to consume to fix it, take action, then move on to the next piece. And that's exactly what I founded and developed our product. How to think is simple. Everybody has five minutes a day. And five minutes a day just chipping away at those limiting beliefs. Slowly strengthening that mindset is really what you need. You can't cram in all at once. And so that's just an example of not only becoming learning to not become drunk on content but living that value. So I hope this is helpful. And let me know in the comments, have you ever become drunk on content, yes or no? And if you want to expand on that as well, make sure to subscribe. I'll be releasing more of them soon. Talk later. Hey, Dan Henry here. And if you enjoyed this episode, make sure to visit get clients.com for more free resources on how to grow your online business. And if you love this show, don't forget to read me a five-star review. See you in the next episode.