The Coffee Smarter Podcast What Is In A Grinder With Baratza's Alvin Kim
Jul 19, 2024
Join Alvin Kim, the marketing manager for Baratza, a leading name in coffee grinders, as he shares his journey in the coffee industry. He discusses the importance of Baratza's culture of care and the intricacies of coffee grinder mechanics. Alvin emphasizes the brand's commitment to accessibility and maintenance, while also exploring the personal connections people have with coffee. The conversation dives into the balance between efficiency and the artisanal process of brewing, inviting listeners to appreciate their coffee rituals.
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Alvin Kim's Career Path
- Alvin Kim shared his journey from freelance photography to becoming Baratza's marketing manager.
- He emphasized the brand's unique culture of care that drew him in and drives his work.
Inside a Baratza Grinder
- The core of a Baratza grinder is the burrs moved by a motor and a transmission system.
- A precise adjustment system controls burr spacing, crucial for consistent grind size.
Baratza Grinder Repairability
- Baratza designs grinders for easy repair with affordable parts meant to break first to protect vital components.
- Even electronic components like the display board can be replaced rather than replacing the entire grinder.