The Rollup Jason Yanowitz on The New Era of Attention, Creators, and Media
Jun 20, 2025
Josh Benaron, CEO of Irys, dives into the transformative world of decentralized data storage. He explains how data chains are evolving beyond S3 and discusses the importance of an ecosystem that adds value to stored data. Josh shares insights on what will make a successful token launch in 2025, emphasizing community over hype. He also reveals his top three controversial token picks, all linked to the accelerating significance of data in the AI-driven future. This conversation connects cutting-edge blockchain technology with the booming value of data.
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Trust Is Media's Core Asset
- Media businesses have been crushed by social media's advertising precision since the early 2000s.
- Trust and credibility can't be bought; they must be earned over many years through consistent content.
Crypto Ad Dollars Shift Pools
- Advertising dollars in crypto shift among sectors as markets mature and consolidate.
- New groups like institutional ETFs and RWA players now bring fresh advertising capital to crypto media.
Build Niche Brands, Avoid Generalist Content
- Avoid generalist content to prevent losing your niche and audience loyalty.
- Build a house of targeted brands serving distinct crypto communities for sustainable growth.