Sometimes orthodoxy needs to be challenged, and Rand Fishkin, co-founder and CEO of SparkToro, believes that by doing so, we can build something better than what came before. Today, he and Matt are diving deep. 

Tune in to hear about the unique funding and scaling philosophies behind SparkToro, and how Rand hopes to blaze an alternate trail for small and medium sized businesses. 

They also discuss the lessons Rand learned as founder and CEO of Moz—where, incidentally, Matt was on the board—including what it was like to go into business with his mother, getting into SEO when the industry still had major doubts, and the importance of understanding yourself, especially as a founder. 

Trust us, you don’t want to miss this episode!