London Brinkman is one year out of school as a Qualitative Market Research Analyst and my colleague at MarketVision Research. While working a project together, I learned she is also the lead singer for a notable cover band in Cincinnati. But not only that, she is an award-winning body builder!

London discusses her decision to shift her career focus from musical theater to market research during the pandemic; the role of discipline in helping her excel in each of her passions; and the enduring importance of face-to-face research.

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Episode #115: London Brinkman - Qualitative Researcher, Vocalist, Award-Winning Body Builder