Raise Capital Legally Unlocking Your Unfair Advantage: How to Attract the Right Investors by Owning Your Story
4 snips
Sep 25, 2025 Marcin Drozdz, a capital-raising expert and mentor, shares insights on leveraging your unique story to attract the right investors. He emphasizes the importance of understanding your 'Unfair Advantage'—a blend of personal narratives and experiences that resonate with potential backers. Marcin reveals strategies for crafting compelling marketing assets and maintaining strong investor relationships. He also discusses the critical role of capital raising in business growth, urging investors to prioritize storytelling as a core business function.
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Package Your Unfair Advantage
- Do craft your 'Unfair Advantage' using story, why, and proof to attract aligned investors.
- Use origin, struggle, credibility, and vision stories plus personal/alignment/significance whys and evidence of results or effort.
Turn Life Story Into Marketing Assets
- Do convert life experiences into marketing assets without oversharing.
- Transcribe client interviews and turn those moments into consistent copy, content, and messages for investors.
Fill Your Database And Nurture It
- Do build a large, pre-vetted investor database and maintain ongoing contact.
- Expect to need 3–4× more prospects than your target investors because many won't be ready to commit.
