

Unlocking Your Unfair Advantage: How to Attract the Right Investors by Owning Your Story
4 snips Sep 25, 2025
Marcin Drozdz, a capital-raising expert and mentor, shares insights on leveraging your unique story to attract the right investors. He emphasizes the importance of understanding your 'Unfair Advantage'—a blend of personal narratives and experiences that resonate with potential backers. Marcin reveals strategies for crafting compelling marketing assets and maintaining strong investor relationships. He also discusses the critical role of capital raising in business growth, urging investors to prioritize storytelling as a core business function.
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From Rookie Deals To Raising Hundreds Of Millions
- Marcin started in real estate in 2005–2006, made many rookie mistakes yet still profited.
- He then joined MC Companies, helped raise hundreds of millions, and cut his teeth during the 2007–08 crash.
Capital Raising Is A System, Not Coaching
- Marcin's firm installs a repeatable capital-raising system across asset classes rather than coach deal mechanics.
- He emphasizes first principles of capital that apply to any business raising private money.
Lock The Legal Foundation First
- Do prioritize legal structure and compliance before marketing to investors.
- Build preexisting substantive relationships and be careful with claims you make about distributions and returns.