Dan Murray on the £25M Brain Health Brand Celebrities Swear By

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What does it take to scale a wellness brand to £25M+ after your first startup crashes, your health collapses, and you’re told sleeping pills are the only way out?

In this episode, Dan Murray-Serter, co-founder of Heights, breaks down the unfiltered journey of building one of the UK’s fastest-growing brain health brands. From startup failure and burnout-induced insomnia to founding a category-defining company used by real celebrity customers, Dan shares the mindset shifts, health breakdowns, and bold brand decisions that fuelled Heights’ rise.

We talk:

• How burnout and gut issues led to a £25M brand
• Why Heights rejected nootropics hype and built around boring fundamentals
• How they landed celebrity endorsements 
• Why real customer obsession beats clever marketing

This one’s part growth playbook, part founder therapy. Raw, honest, and genuinely useful for any DTC operator or founder building through the pain.

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