Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 879: COLD OUTREACH... and ALL the reasons why it MUST be in your marketing mix w/ Austin McCulloh
Ever wondered how a former college football player turned financial advisor can revolutionize lead generation for advisors? Meet Austin McCulloh, the CEO of ReplyAssist, who's transforming LinkedIn outreach into a fine art for client acquisition. Austin's journey, filled with lessons from running businesses from a young age, will inspire you with strategies for initiating and nurturing professional connections. Discover the delicate balance between assertiveness and courtesy in our conversation, and grab a template that could change the way you message forever.
Dive deeper with us as we explore the intricate dance of LinkedIn messaging and sales. We discuss how prepared questions and personalized responses, aided by tools like ReplyAssist, can convert online chats into real-life meetings. Uncover the secret sauce combining AI efficiency with the irreplaceable human touch, and learn how to craft messages that resonate. Plus, we tackle the tough stuff: handling rejection with poise and the art of the follow-up. You'll get tips on how to make your second (or third) impression count, and the crucial role consent plays in paving the way for future interactions.
In the world of modern outreach, staying organized is non-negotiable. That's where the CRM systems come into play, the unsung heroes of the business world. Follow Austin's transition from old-school methods to embracing platforms like Kajabi and ReplyAssist for managing leads and campaigns. It's not just about keeping tabs on contacts; it's about laying a strong sales foundation for your business. Join us for these insights and more – because growing your business is about leveraging the right tools, at the right time, in the right way.
ABOUT AUSTIN
Austin McCulloh is the Founder & CEO of ReplyAssist, which is a LinkedIn prospecting software for Financial Advisors that is based out of Chicago, IL.
Austin's current 7-year journey in entrepreneurship began as a licensed Investment Advisor Representative before shifting focus to lead generation for Financial Advisors. Through his marketing agency, Austin McCulloh Advising, he generated over 53,000 leads for past clients, which helped lead to the agency being successfully acquired in early 2023.
Over time, Austin saw many Financial Advisors spending significant time on prospecting & facing constant rejection while seeing minimal results. This prompted him to create ReplyAssist, providing a much-needed solution to the entire financial services industry.
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