This episode of the podcast discusses the sudden fame of Stanley water bottles, the closure of the last Sears store in New York, and the impact of social media on sales. They also talk about job security in the tech industry and new flavors of Easter treats. Tune in for an interesting conversation about these topics and more!
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Quick takeaways
The recent boom in popularity of Stanley Cup branded water bottles has turned them into a social media-fueled status symbol, increasing Stanley's annual sales significantly.
Social media, particularly TikTok, has played a crucial role in popularizing the Stanley water bottles, transforming them from functional items to must-have collectibles.
Deep dives
The Stanley Cup Water Bottle Craze
The podcast discusses the recent boom in popularity of Stanley Cup branded water bottles and the impact it has had on both Stanley and consumers. From shoppers camping out and stampeding targets for the bottles to the skyrocketing annual sales of Stanley, the water bottles have become a social media-fueled status symbol. Despite it being just a water bottle, Stanley's annual sales have significantly increased from $73 million in 2019 to $750 million last year. The podcast also mentions the dark side of trends like this, including resellers and counterfeit versions.
The Influence of Social Media on the Water Bottle Fad
The podcast explores how social media has played a significant role in driving the craze around the Stanley Cup water bottles. TikTok, in particular, has helped popularize the hydration and collectibles space, contributing to the growing demand for the bottles. The podcast mentions how the bottles initially gained popularity due to their quality and functionality, but later became a must-have item once influencers started featuring them. The discussion highlights the reselling and counterfeit issues that have arisen, as well as the potential for future special edition releases.
The Future of the Water Bottle Trend
The podcast ponders the future of the Stanley water bottle trend and whether it will eventually fade. Despite the potential for color variations and releases tied to holidays like St. Patrick's Day, the hosts question whether demand will continue to grow indefinitely. They acknowledge the financial success the trend has brought to the company, but also note the irony of people carrying empty bottles as a status symbol. The podcast concludes by stating how inescapable the water bottle story has become, permeating media coverage and becoming a dominant topic of discussion.
Inevitably, here we are talking about Stanley, a 100+ year old water bottle company that rose to internet fame from viral TikToks and Target kerfuffles. The Stanley Quencher is dominating water bottle sales currently and is quite the collector’s item, but will this peak last forever? Plus: SpaceX sends satellite text messages and Sears will close its last store in the NYC metro area.
Join our hosts Jon Weigell and Ben Berkley, as they take you through our most interesting stories of the day.
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