Meisha Bochicchio is a Content Marketing Manager at Wistia, a video marketing platform that makes it easy for businesses to find, engage, and grow their audience. Meisha shares what it’s like operating within a high-functioning content team, how they effectively communicate internally, and ways the teams have aligned to create relevant content.
0:00 Intro
1:08 Conversation with Meisha
4:13 Wistia
10:55 Aligning teams
14:05 SEO and Content Strategy
17:18 Top down mindset
19:00 Battling volume game
21:00 Internal communication
24:15 Keep content relevant
28:02 Understand audience
31:10 Advice to content marketers
32:30 Show Business
33:42 Outro
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