Business of Drinks 10: Where Have All the Young Drinkers Gone? - Business of Drinks
Everyone who works beverage alcohol right now is asking just one question:
“Where have all the young drinkers gone?”
Not only are young people, both GenZs and Millennials, drinking less alcohol, but a significant number aren’t drinking any alcohol at all. According to Google, 41% of GenZers don’t touch alcohol, while the number of college-aged Americans who are teetotal has risen to a whopping 28%.
What’s going on? Is this a generational blip — or a permanent change?
This season on Business of Drinks, hosts Erica Duecy and Felicity Carter explore these questions from every angle. We’re also going to seek out bright spots and opportunities — and of course, we’ll look for the money to be made in this rapidly evolving segment.
We also commissioned ground-breaking, original market research to give a nuanced, 360-degree picture of the issue. Trust us, it’s a FOMO inducer!
Stay tuned for our next episode as well! Episode 2 drops October 4th, 2023
Business of Drinks is more than a podcast — we’re also a strategic content consultancy for drinks brands and platforms. Learn more about us at Businessofdrinks.com
About Erica Duecy, host:
Erica Duecy is co-founder of Business of Drinks, a podcast and content consultancy, and one of the drinks industry’s most accomplished digital and content strategists. She has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies. She also has led digital editorial teams at Architectural Digest and Saveur magazines. Her content, podcast, and video programs have won more than 40 digital and editorial awards. She is a WSET Advanced-certified wine and spirits communicator, and author of the cocktail book Storied Sips (Random House), about the real-life stories behind the world’s most famous cocktails.
To learn more about Erica Duecy:
https://www.instagram.com/ericaduecy/
https://www.linkedin.com/in/erica-duecy-4a35844/
https://twitter.com/ericaduecy
About Felicity Carter, host:
Felicity Carter is co-founder of Business of Drinks, a podcast and content consultancy. Also the Editorial Director of Areni Global, the London-based fine wine think tank, she was previously Editor-in-Chief of Meininger’s Wine Business International, a trade magazine she built into a global must-read, with subscribers in 38 countries. She is a regular media commentator, appearing on platforms as diverse as CNN, France24 and the New York Times, and has consulted to New Zealand Wine and the Dutch government. Felicity is an international wine judge as well as a regular keynote speaker at the wine industry’s biggest conferences and events. Her work has appeared in The GuardianUS, The Sydney Morning Herald and numerous other publications.
To learn more about Felicity Carter:
https://twitter.com/felicitycarter
https://www.linkedin.com/in/felicity-carter-a5754380/
https://www.instagram.com/carter.felicity/
https://www.facebook.com/felicity.carter.104/