Nick Johnson, lead developer at the Ethereum Name Service (ENS), talks about making Ethereum human-readable, why Budweiser purchased an NFT, how purchasing an ENS works, and more. Show highlights:

what ENS does and why it is important
why Budweiser bought “beer.eth”
how ENS names can be used to make Ethereum easier to use
what business use cases ENS names make possible
what made Nick want to create a naming service on Ethereum
how people are using their ENS names
why people are purchasing ENS names
what privacy issues arise from people attaching their name to an ETH address
what happens when Ethereum addresses get spammed with unwanted tokens
how to buy an ENS name and how much it costs
how ENS handles squatters
what happens when you lose access to an address holding an ENS name
how ENS is integrating normal domains (ex: “.com”) to Ethereum
what ENS has planned for L2 launches

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Crypto.com: https://crypto.onelink.me/J9Lg/unconfirmedcardearnfeb2021

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Episode Links:

Nick Johnson

Twitter: https://twitter.com/nicksdjohnson
Website: http://blog.notdot.net/

Ethereum Domain Service

Twitter: https://twitter.com/ensdomains
Website: https://app.ens.domains/

Miscellaneous links

Budweiser ENS purchase: https://decrypt.co/79397/from-visa-to-budweiser-big-brands-are-taking-nfts-seriously
Unwanted tokens being sent to addresses
- https://decrypt.co/79406/budweiser-dick-pic-nft-ethereum-wallet
- https://www.coindesk.com/markets/2021/05/12/vitaliks-regift-of-unsolicited-doge-knockoffs-sends-memecoin-prices-plunging/
DNS (.com) integration with ENS: https://twitter.com/ensdomains/status/1430933399745798155

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