Restaurant Unstoppable with Eric Cacciatore 810: Amy Mills Owner of 17th Street BBQ, The Warehouse, and OnCue Consulting
With Excitement allow me to introduce to you today's guest, Owner of two 17st BBQ locations, The Warehouse event Center, OnCue Consulting and Co-author of Peace, Love and Barbecue and Praise the Lard, Amy Mills. Barbecue heiress Amy Mills, daughter of barbecue legend Mike Mills, is considered the industry's go-to girl for all things barbecue. She is the James Beard Award-nominated author of Peace, Love and Barbecue, a television personality, and a branding, marketing and PR pro. Her company, OnCue Consulting, offers premiere barbecue industry education and she consults with restaurants and barbecuers world-wide. Amy divides her time between Boston, Southern Illinois and barbecue destinations across the country. She always wanted to be a glamorous heiress. Little did she dream her fortune would lie in barbecue.
Check out Start With Why by Simon Sinek as mentioned in today's episode! Check out Shopify and Goldbelly as mentioned in today's episode. Show notes… Calls to ACTION!!!- Join Restaurant Unstoppable Network and connect with my past guest and a community of superfans.
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In today's episode with Amy Mills we will discuss:
- BBQ in Missouri
- BBQ competitions
- Food competitions in your town will boost the entire community's economy
- Good marketing
- Hiring best practice
- Advice on writing and publishing a book
- Retail and merchandise
- Multiple channels of revenue
- Visual branding
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Knowledge bombs
- Which "it factor" habit, trait, or characteristic you believe most contributes to your success?
- Cheerfully flexible
- What is your biggest weakness?
- Holding grudges
- What's one question you ask or thing you look for during an interview?
- The servant heart; the giver, not the taker.. How will you recover when dealing with a difficult guest
- What's a current challenge? How are you dealing with it?
- Recovering from the pandemic, findingnstaif and keeping team members happy through staff shortages
- Share one code of conduct or behavior you teach your team.
- All for the team
- What is one uncommon standard of service you teach your staff?
- The greeting and the goodbye. Make people feel seen and thanked.
- What's one book we must read to become a better person or restaurant owner?
- This Is Marketing by Seth Godin
- Atomic Habits by James Clear GET THIS BOOK FOR FREE AT AUDIBLE.COM
- What's one thing you feel restaurateurs don't know well enough or do often enough?
- Pay attention to food cost
- Name one service you've hired.
- Robin Insley - Communication and Branding
- Meridith Paulhus - Graphic Design and Food Styling
- Arthur Agency in Carbondale, Illinois - Graphic Design
- What's one piece of technology you've adopted within your restaurant walls and how has it influence operations?
- If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be?
- BBQ is a culture not a concept
- Shine a light on your region
- Create a legacy and loyalty in a community
Instagram: 17thstreetbbq
Email: amy@17bbq.com
Website: 17bbq.com
Thanks for listening!Thanks so much for joining today! Have some feedback you'd like to share? Leave a note in the comment section below!
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Huge thanks to Amy Mills for joining me for another awesome episode. Until next time!
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